Costume and emotional jewelry
Simone in Bordeaux is a force of resilience, a philosophy of color, and the Art of living in Bordeaux. Simone for the mother, the grandmother, the icon, the woman, the resilience, the poetry. Bordeaux for the roots, the authenticity, the elegance and the color: that of stone, the sky, nature, the ocean, the wine and the sun.
Simone à Bordeaux is not just a jewelry brand, it is a human and emotional adventure. Born from the trials and tribulations of its founder, Agnès, the brand embodies a true journey towards resilience and healing. Each creation reflects this ability to reinvent oneself, to transform challenges into strength and to celebrate life with audacity.
Our purpose is clear: to inspire resilience. We believe in the power of jewelry as a symbol of hope, emotion, and transmission. With our mission to create colorful and whimsical accessories to celebrate joy, we offer more than just adornments: we bring bursts of light and energy into everyone's daily lives.
At the heart of our philosophy, color plays an essential role. Worn as a universal language, it has therapeutic and emotional virtues. Each shade is chosen to evoke positive emotions and offer a unique experience to our caring community.
2025
The year of the structure
2025 marks a key milestone for Simone in Bordeaux: our 5th anniversary, a significant turning point that reflects the path we have taken and the energy we have deployed to build a brand that carries meaning and ambition. Five years during which we have grown, innovated, and consolidated our vision of a brand that embodies the resilience, fulfillment, and well-being of women.
This ambition takes on a concrete dimension with a project that is particularly close to our hearts: the opening of the first Maison de Résilience on the Ile d'Yeu. This place will symbolize our values: a space dedicated to creativity, inspiration and support, to celebrate the joy and beauty found in every woman. This project is a major step in our development.
2023-2024
The year of the structure
Building on its success, Simone à Bordeaux is growing. The brand is moving to new offices and setting up its Bordeaux showroom there. Simone à Bordeaux is a recognized brand with 14 employees, 500 reseller points of sale in France and the United Kingdom, 1 boutique-showroom in the golden triangle in Bordeaux, and corners in 30 Galeries-Lafayette in all major cities and at Bon Marché Rive Gauche in Paris. The brand is present digitally on its eshop and followed by a caring community of more than 68,000 subscribers on Instagram.
2022
The year of first times
The year of first times: first recruitment, first professional shooting, first collaboration, first offices... Simone in Bordeaux continues its growth and goes from 30 to 230 partner points of sale in addition to its own site.
That same year, the brand opened a Corner in Paris at the prestigious Bon Marché Rive Gauche.
2021
The year of growth
It was during the confinement period that Eric, Agnès' husband, decided to join this crazy but very real adventure to structure and grow the brand. Complementary in life as in business, together they build what Simone is in Bordeaux: a joyful, colorful, committed and meaningful brand supported by many Bordeaux influencers.
2020
The year of creation
Supported by her loved ones, Agnès opened a store on the “Etsy” sales platform. She began marketing her jewelry under the name Simone in Bordeaux and went from a few orders per day to hundreds per week. The emerging Covid accelerated the growth of the brand and very quickly, Etsy was no longer enough. What was supposed to be a hobby turns into a profession. Agnès, supported by her husband Éric, decides to develop the brand. Agnès' cancers heal and Simone in Bordeaux grows up.
